Schomp to Welcome Volkswagen Into the Fold with New Fairfield Dealership – Opening in 2023

May 15th, 2022 by

A new addition is coming to Fairfield Automall in 2023. Volkswagen of Fairfield will be the second dealership owned by Fairfield Automotive Partners, a partnership between two family-owned businesses – the Schomp Automotive Group, based in Denver, and Third Set Partners, an African-American business based in Northern California. The partnership opened BMW of Fairfield last July.




Renovations will transform an existing space at Fairfield Automall into a modern, cutting-edge automotive center with world-class amenities. Its service facility will specialize in Volkswagen vehicles and will have the capacity to service all makes. The space is currently occupied by BMW of Fairfield, which will move soon into its own brand-new facility nearby.


Volkswagen of Fairfield will operate under Schomp Automotive’s successful One Price. One Person. One Hour® philosophy, and offer guests “A Better Way” to experience auto sales and service. “A Better Way” means providing a superior experience for guests, while also creating a healthy work-life balance for employees, and excellent career training and advancement opportunities. It also includes robust community involvement and philanthropy.


“Our partnership has already demonstrated our commitment to integrity, service, teamwork and excellence at BMW of Fairfield,” said Schomp Automotive Group’s CEO, Aaron Wallace. “We know our partnership will bring those qualities to Volkswagen of Fairfield and our community resulting in a success for both our business and the community.”


“Volkswagen of Fairfield gives us a bigger opportunity to provide outstanding service to the guests who trust us to sell and service their vehicles, to offer more good career options to our team members and support more community organizations that serve the education and health and fitness needs of the people who live here,” said Hal Logan, dealer principal at Volkswagen of Fairfield and CEO of Third Set Partners.


The Schomp Automotive Group has eight dealerships in metro Denver: Schomp BMWSchomp HondaSchomp MINISchomp SubaruSchomp HyundaiSchomp MazdaSchomp Ford, and Schomp Nissan. It also owns Mercedes-Benz of Farmington in suburban Salt Lake City and is a partner in Porsche Salt Lake City. Aaron Wallace is the fourth generation to head the family dealership group. He is also the driving force behind A2Z Sync automotive software.


Posted in Automotive